Activision Publishing CEO Bobby Kotick is one of the most forward-thinking and innovative executives in the business. That is why he is easily the most exciting figure in games.
Kotick has spent his entire career at Activision, starting with his time working on franchises like Tony Hawk’s Skate and John Carpenter’s ‘Halloween.’ In an industry known for its short life spans, he would seem to have it made — but as Kotick points out, many pitfalls come with success.
In an interview with GamesIndustry.biz last year, Kotick discussed the differences between running an independent studio and a large corporation. “I think if you want to be successful, then you need to be open-minded about it,” he said. “The only way to do that is to step back from things and ask yourself, ‘Is this something I want to pursue? Am I OK with compromise? Furthermore, am I willing to make hard decisions along the way?’ It is scary because you risk not succeeding and becoming bitter or jaded or complacent or scared — but also very rewarding when you hit your stride.”
That quote perfectly sums up what makes Kotick such a refreshing figure in today’s fast-paced gaming development world. With his track record of going against the grain (and making a killing in the process), it would not be surprising if Kotick is the one who is remembered as the next generation’s big game-changer.
Bobby Kotick is an excellent example of the risk-taking attitude that is necessary for success in this industry. He is willing to make hard decisions and take on challenges, even if it means failing. However, as he says, it is worth it if you get to succeed. He does not care if you succeed or fail as long as you are willing to take the risk.
Follow Bobby Kotick at Twitter: http://Twitter.com/bobbykotick