Hawkers was founded by four friends who had no prior knowledge in the fashion industry in line with eyewear. But, inspired by the Knockaround company in the United States that made sunglasses, they invested, and Hawkers was invested. With speedy likeness for the sunglasses that were affordable and liked by many users, the company needed changes for the business to on the edgy side of competition. Alejandro Betancourt was diversified and equal to the task, with his impeccable leadership roles from other corporates.
Alejandro Betancourt tapped funds in the company that saw the continuity of the operational services while he curved the way for the business to make progress. He strategically aimed at making huge sales through the rebranding of the company. It also saw other key celebrities endorsing the sunglasses on their social media platform as they influenced its high demand. Most of the sales were also made through online platforms generating a lot of income.
He also took the opportunity to be sponsors of very influential celebrities who love style and fashion as part of their lifestyles; they include Paula Echevarria and Nicky Romano. He also tapped his interest in the production of eyewear that was appealing. It saw its eyewear changes in different colors, sizes, any age would wear that. They have also gone ahead to make stylish brands that are environmentally friendly. Hawkers have also become versed with eyewear, competing with other high-end brands like Gucci.
Through his resilience and the heart of never giving up, Alejandro Betancourt has driven the company through expansion, taking a share of the global market. They have diversified their products in more than fifty countries around the world. Along its expansion has come job opportunities for many people improving the economy of eth country. Alejandro Betancourt is a graduate of Massachusetts’s Suffolk University to know more click here