Alejandro Betancourt’s decision to take Hawkers from a small operation with a good business foundation to a fully operational global conglomerate was due to increased demand. In 2014, Alejandro Betancourt took the decision to restructure the firm. by writing off the entire unused inventory in the warehouses. This was a risk, because it meant cutting off the entire supply chain for a company that was enjoying a lot of growth.
Alejandro Betancourt was confident that the model would work in the long run and it has. Through this restructuring, the company has expanded its capacity in Singapore and expanded its export to the U.S. and Europe. With a new financial model, the organization has cut its inventory in half to 90 percent. They have used this opportunity to bring the company to a new level of profitability.
A Fashionable Future
And in case you were wondering what that was he was wearing, here is what he is passionate about: eyewear. Hawkers was born in a small, backyard-like house, with a production line stretching back two steps into the garage. The fashionable outerwear brand’s mission is to create quality, fashionable, and affordable sunglasses for consumers from around the world. Alejandro Betancourt: The firm became a sunglasses brand with a new mission: “To provide hands-on training to visually impaired people in order to help them earn their livelihood and pursue a better quality of life.”
How did he transform Hawkers Co.?
Betancourt’s life experience has taught him that what does not kill you makes you stronger. The sunglasses brand was facing serious headwinds, including long lead times in production, lack of efficient management and oversight, prohibitively high overhead costs and a lack of reliable logistics.
Alejandro’s success story
Alejandro Betancourt started off his career as a student. He acquired first-hand experience in the real estate field at an investment firm. With his knowledge in the field, he was able to acquire land and invest. His entrepreneurial dreams flourished. At the time, his parents wanted him to follow in their footsteps and obtain a career in engineering. This was not an option. So he left his lucrative career to pursue his own dreams.